A MINI COURSE IN COLLAB WITH ADOBE EXPRESS

A Guide to Intentional Content: Create content that feels like you
+ consistent every time.

A 6-episode course for founders and small business owners ready to build a real content workflow using Adobe Express.

What you'll learn

Creating content that looks intentional shouldn't take your whole week. This course walks you through building a real workflow from brand setup to scheduled posts, so your content feels like you, consistently, with a lot less effort than you're putting in right now.

    • How to create and name your Brand Kit inside Adobe Express

    • Uploading logo variants: full, icon, light and dark versions

    • Setting your exact brand colours using hex codes

    • Creating a brand image gallery

    • How to search templates by purpose, not just style

    • Applying your Brand Kit to any template in seconds

    • Removing clutter; why less is almost always more

    • Understanding visual hierarchy and guiding the eye

    • Saving your adapted design as a reusable template

    • How to resize a design to multiple formats without starting over

    • Using Safe Zones to protect text and logos from being cropped

    • Small adjustments that make each format feel native to its platform

    • Exporting and labelling multiple formats efficiently

    • How to build a batching habit around this process

    • How to choose the right animation style for your brand personality

    • Animating text and image layers separately for more control

    • Creating short-form video using Express's video editor

    • Adding captions — why it matters and how to do it quickly

    • Exporting as MP4 vs GIF and when to use each

    • How to write prompts that produce on-brand results (not generic AI images)

    • Using mood, lighting, style and composition in your prompts

    • The Style Reference feature: the most underused tool in Firefly

    • When to iterate vs when to abandon a prompt and start fresh

    • Combining Firefly imagery with your Brand Kit elements in Express

    • When not to use AI imagery knowing the limits

    • How to define your minimum viable content week

    • The batching method; creating a week's content in one 90-minute session

    • Scheduling posts directly from Adobe Express, no third-party tool needed

    • Building a personal content library: saved templates, prompts, folders

    • A monthly review habit that improves your content without adding pressure

 
apply for the awakening