MEET THE FOUNDER
+ CREATIVE DIRECTOR

Hi, lovely. I am Niobe

[ nigh-oh-bee ]

I always knew I wanted to be a designer so I applied to design school, and I didn't get in. So I became a nurse instead and it turned out, that was exactly where I needed to go first.

Nursing gave me everything I didn't know I needed. How to listen before acting, how to hold space for someone in the middle of something hard and how to stay calm, think clearly, and respond with both precision and heart and then the pandemic came. The world stopped and for the first time in a long time, I had the space and time so I started creating again. My boyfriend saw what I was making and said I should post it on Instagram, so I did and within a month, I was fully booked and I haven't stopped since.

Six years on, what began as an Instagram post has become a studio, a community, and a calling. I've travelled the world with my business, worked with founders across the globe, and am now a community leader and ambassador with Adobe. I am completely self-taught, energy-led, and deeply intuitive, raised by a mother who is a shaman and a grandmother who was a white witch, and endlessly drawn to slow living, natural beauty, and the beauty found in vintage treasures and antiques. Things that are worn, weathered, and deeply considered.

I built this studio for the founder who knows there is more because I was once that person too. I know what it takes to build something from nothing, to bet on yourself and to chase the life that feels like yours and I know how powerful it is when your brand finally catches up with who you are. I'm ready to guide you there.