MALLORCA
A considered brand identity for a café and bakery built around more than good food. Rooted in the idea of the café as a third place somewhere between home and work, the brand was created to feel warm, familiar and deeply connected to gathering.
Inspired by Puerto Rican heritage, the ritual of sharing mallorcas and the Spanish idea of querencia; a place your heart naturally returns to, the identity brings together a timeless logo, editorial typography, a warm colour palette and thoughtful graphic details.
Across the café branding, packaging, signage, menus and everyday touchpoints, the visual identity was designed to create a cohesive world that feels both elevated and welcoming. A hospitality brand centred around slowing down, coming together and finding connection around a shared table.
