A reflection on starting before I felt ready.

Six years ago, I was working for the NHS and at the time, design wasn’t something I had studied or mapped out as a career. It was simply something I felt drawn to; a quiet instinct I couldn’t quite explain, but kept returning to. In between shifts, I started creating small pieces on Canva. Nothing strategic, nothing polished. Just exploring, sharing, and slowly finding my way. I began posting my work online without any real expectation of where it might lead and then one client came through, which led to another and then a few more.

What started as something small and uncertain began to build momentum, and before I fully realised what was happening, I was earning more from design than I was in my NHS role and that moment changed everything.

I made the decision to leave, without a clear plan or a safety net that felt “secure” in the traditional sense. It wasn’t logical, but it felt right and that was enough for me to follow it. From there, I had to learn quickly, not just how to design, but how to build something sustainable. I taught myself the Adobe suite from scratch (with the best teacher: shoutout to my boyfriend), learned how to work with clients, how to position myself, how to refine my craft, and how to trust my own creative direction.

Studio Kynd wasn’t built overnight, it was built slowly, through experience, through mistakes, through moments of doubt, and through choosing to keep going even when things felt difficult. Over time, this work has taken me further than I ever imagined. I’ve worked from Mexico, Peru, Brazil, the Philippines, South Korea, Taiwan, Bali, Thailand, Vietnam, and the South of France, building a business that moves with me, rather than one I feel tied to but beyond the travel, the most meaningful part has always been the people.

I’ve had the privilege of working with founders especially women who are navigating their own transitions. Moving away from what’s expected, and stepping into something that feels more aligned, more considered, more their own and in many ways, I see a past version of myself in them.

If you’re in a season where things feel uncertain, slow, or still forming, you’re not behind, you’re building and that part, although often unseen, is where everything begins. If you’re ready to build a brand that feels clear, considered, and truly yours, you can explore working together here.