FIBRE LAB
FibreLab is an award-winning textile recycling start-up based in East London, transforming post-industrial textile waste into valuable recycled fibre through a pioneering circular process.
The brand identity was created to reflect FibreLab's innovative approach to sustainability, balancing scientific credibility with environmental responsibility. Inspired by the movement of fibres, material transformation, and circular systems, the visual identity communicates both progress and purpose.
Through a considered combination of typography, colour, and graphic elements, the brand positions FibreLab as a forward-thinking leader within the textile recycling industry while remaining approachable, transparent, and grounded in impact.
The result is a modern identity that supports FibreLab's mission to keep textile waste in circulation and champion a more sustainable future for the industry.
