Before I founded Studio Kynd, I was a nurse; a profession rooted in precision, responsibility, and deep care. Every task, every chart, every decision felt like it carried the weight of someone else’s wellbeing. Naturally, I developed a habit of holding myself to impossible standards. There was no space for “almost,” no room for “good enough.” Only perfect felt safe.
So when I pivoted into design, I unknowingly brought that same mindset with me. At first, I would not share my work unless it felt flawless. I would delay launches, rewrite captions ten times and redesign logos that were already beautiful. I convinced myself that if something was not perfect, it was not worth sharing.
But here is what I have learned: perfectionism is rarely about quality. It is about fear, fear of being seen, of being judged, of not being enough and yet, some of the most transformative moments in my journey came from the exact opposite of perfection. They came from the blurry photos I posted with shaky hands, from the half-finished ideas, I shared that sparked something in someone else, from the launches that did not go to plan but still brought in the client who changed everything.
The truth is, showing up imperfectly is one of the most powerful things you can do, not just because it moves you forward, but because it liberates you. It frees you from the loop of waiting until you're ready. It allows you to evolve in real time and most importantly, it gives other people permission to do the same.
Consistency is not about giving 100% every day. It’s about meeting yourself where you are, and choosing to show up with what you’ve got. Some days, that might be inspired action. Other days it’s simply pressing 'publish' even though you’re nervous. Both count. Both move you.
If I’d waited for perfect, Studio Kynd would never have existed and I know, with all my heart, that the same is true for your vision too.
So here’s your reminder:
Start before you're ready.
Speak before it’s polished.
Share before it’s perfect.
Because the world doesn’t need more flawless. It needs more you, in motion, in honesty, in heart.
With love,
Niobe x
