Before building brands, I worked as a nurse. I loved caring for people, but deep down I always knew I was meant to create. I craved freedom, creativity, and work that felt aligned with my soul. With no formal design training, just a lot of heart and a vision, I started Studio Kynd to bring something meaningful into the world.
Today, I help conscious founders bring their brand to life through a blend of soulful strategy, thoughtful design, and inner alignment. In my spare time, I travel the world as a digital nomad, drawing inspiration from new places, cultures, and conversations.
I am endlessly inspired by nature, the human mind, and the beautiful intersection of psychology, spirituality, and self-discovery.
AN INTERVIEW
Let’s begin at the heart, what inspired you to start Studio Kynd?
Honestly, I did not plan on starting Studio Kynd. It kind of just happened. What began as a passion project on the side, something that gave me energy and made me feel like me again, quickly evolved into a full-time career. It was never forced. It just flowed and I followed it.
Tell us about your journey before Studio Kynd. What were you doing, and how did that shape your approach now?
So many things… I am someone who’s done a little bit of everything. I’ve always been entrepreneurial, ever since I was a little girl, finding creative ways to make money. From working in fashion retail and being a visual merchandiser, to supporting bands in the music industry, to becoming a nurse and working in hospitals, each chapter taught me something about people, emotion, energy, and resilience. It’s shaped my work today in a way that’s deeply human. I don’t just design brands — I hold space for transformation.
How would you describe the essence of Studio Kynd in three words, and why those?
Grounded. Intentional. Nurturing. This studio was built on connection to self, to others, to vision. I wanted to create a space that wasn’t just about design, but about honouring where someone is and holding where they’re going. It’s soft but powerful.
How do you help clients find alignment, not just aesthetics?
By connecting, listening deeply, tuning in. Sometimes clients come to me unsure of what they even want, and that’s okay. We co-create from a place of energy, clarity, and alignment, not just visuals. The outside must reflect the inside.