NIOBE ( YOUR DESIGNER, GUIDE & THE FOUNDER OF STUDIO KYND )
I didn’t start in branding. I began my career as a nurse, working in spaces defined by care, presence, and trust. That experience shaped everything I do now. When I transitioned into the world of design, I brought with me a sensitivity to detail, an ability to hold space, and a quiet understanding of how people connect, to ideas, to imagery, and to each other.
Over time, what began as curiosity became clarity. I realised branding wasn’t just about what you see, it’s about what you feel, and that the most powerful brands do not shout, they resonate.
Studio Kynd is where my background in nursing, design, psychology, spirituality, and storytelling meets a desire to build something lasting, something considered.
THINGS I BELIEVE
Thoughtful branding begins with self-awareness
Clarity comes from stillness, not urgency
Good design should feel effortless and deeply aligned
Your brand can grow with you, if it’s rooted in who you are
The most powerful brands are built with intention, not imitation
I am here to help you build a brand that feels like a true extension of who you are, one that holds the depth of your work and communicates it with quiet confidence.
My role is to guide you through the process with intention, clarity, and care, so every decision feels considered, and every detail feels aligned. Investing in branding is not just about visuals; it’s about setting the foundation for growth, resonance, and creative integrity.
If you’re ready to elevate how you show up, not just to your audience, but to yourself, I would be honoured to support you.
AN INTERVIEW
Let’s begin at the heart, what inspired you to start Studio Kynd?
Honestly, I did not plan on starting Studio Kynd. It kind of just happened. What began as a passion project on the side, something that gave me energy and made me feel like me again, quickly evolved into a full-time career. It was never forced. It just flowed and I followed it.
Tell us about your journey before Studio Kynd. What were you doing, and how did that shape your approach now?
So many things… I am someone who’s done a little bit of everything. I’ve always been entrepreneurial, ever since I was a little girl, finding creative ways to make money. From working in fashion retail and being a visual merchandiser, to supporting bands in the music industry, to becoming a nurse and working in hospitals, each chapter taught me something about people, emotion, energy, and resilience. It’s shaped my work today in a way that’s deeply human. I don’t just design brands — I hold space for transformation.
How would you describe the essence of Studio Kynd in three words, and why those?
Grounded. Intentional. Nurturing. This studio was built on connection to self, to others, to vision. I wanted to create a space that wasn’t just about design, but about honouring where someone is and holding where they’re going. It’s soft but powerful.
How do you help clients find alignment, not just aesthetics?
By connecting, listening deeply, tuning in. Sometimes clients come to me unsure of what they even want, and that’s okay. We co-create from a place of energy, clarity, and alignment, not just visuals. The outside must reflect the inside.