Wellness Avenue is an Australia-wide psychology clinic offering holistic support for mental well-being. Designed as a sanctuary for healing, their work blends evidence-based practice with soulful connection offering clients a space to rediscover themselves, soften into their truth, and move forward with clarity.

We partnered with Wellness Avenue to bring their vision to life through thoughtful brand identity and product packaging. The design centred around warmth, calm, and clarity—pairing soft neutrals and clean typography with natural textures to reflect the grounded nature of their offering. Our packaging design for their tea line was crafted to feel like an extension of the healing journey: soothing, sensory, and slow.